Latest News:

sandbox

The Natural Step Framework is a powerful foundation for a paradigm shift from green initiatives to sustainable development. Our Strategic Sustainability for Leaders courses support your transition to sustainable business practices in sustainable agriculture, sustainable buildings, sustainable cities and many other industry sectors. Your next step toward strategic sustainability is The Natural Step. Start Here.

The Natural Step Network-USA is the U.S. affiliate of The Natural Step International.

 


Tuesday
Aug312010

Mirror, Mirror on the Wall, Who’s the Greenest of Them All?

 

Many companies claim to be green, but many appear not to have reflected on what green and sustainable really are. If you’re an Oregon company you’re probably familiar with Oregon Business magazine’s “100 Best Companies to Work For in Oregon” survey. Last year they expanded and added questions to determine how green a company is. I would argue that if you combine these ratings we might be looking at a more holistic “sustainability” ranking, but that issue is for another day. What we like about the survey, is that it is more reflective than many, asking questions both of ownership/management and employees. Employees can provide a valuable “reality check” against a company’s green claims. 

This year Oregon Business invited us to work with them on their green survey.  We jumped at the chance for two reasons. We wanted to insure that the survey probed whether an organization is taking a strategic approach to sustainability as well as asking about specific actions a company is taking. Our second reason was to test how the Framework could be used in a narrower context, a few questions, a few minutes of people’s time. It was an enjoyable process, and we hope that you’ll take the time to take the survey. Answering these questions might give you some insight as to where the gaps are in your sustainability efforts. 

Frankly, last year our members were well represented in both the 100 Best Businesses and the Greenest Companies. If you’re in Oregon we encourage you to participate in the new survey and let us know what you think.  Come next Spring, we hope to see our members at the top of the list once again

Friday
Jul302010

Oregon Sustainability Experience Year 3: Portland Proves Itself a Leader 

Is it possible to fill a 5-day program on sustainability and urban design with speakers and examples from one city?  In some places around the US, this might be a difficult. But here in Portland, it’s a challenge to fit all of the projects going on here into a mere work-week.  Not to mention that simultaneously there is another program focused on sustainable agriculture and food systems. 

These educational series took place just last week, and with students and professionals visiting from Chile, Latvia, and representing 11 different US states, it seems that people are flocking to Oregon to get an insight into where sustainability is headed next.  Topics included:

  • the Urban Growth Boundary
  • community developments such as Orenco Station and New Columbia
  • small-scale projects such as the new high-performance music building at Da Vinci Middle School
  • large-scale projects such as the Port of Portland, PoSI's EcoDistricts and the Oregon Sustainability Center

It was fascinating to hear first-hand from the key players that have made this city what it is today: architects, regional planners and strategic leaders. There is no doubt that Portland is one of the most progressive cities when it comes to urban planning, which is why many new companies and organizations who want to be part of this movement choose to locate here.

Major themes arose during the course of the week. First and foremost: collaboration is a key ingredient, whether the project is a single building or an entire community.  Integrated design method has proven to be effective in creating better performing buildings at lower costs; however, it was clear that the inhabitants and users of the building need to be an integral part of the process as well.  Building occupants are the vital players in determining the ultimate performance of a “green building,” no matter what level of LEED certification it may receive. 

Second, a building may be designed with the intention of “disrupting,” or changing the way we behave.  This is one way to meet the challenge of creating a paradigm shift to a more sustainable world.  

Therefore we need buildings (whether new, rehabilitated, restored, or renovated) to “behave well” just as we need the people inhabiting them to behave well.  Is there a methodology for creating a true sustainable community?  Do buildings that use 50% less energy, or even make more energy than they use (such as the Oregon Sustainability Center and its ambitious Living Building Challenge standards) meet the needs of the people who use them?  Affordability of these new buildings or communities is one thing, but does it make them happier?  These are some of the questions that came up in our conversations after seeing many of these impressive productions.

Along the same lines, on our last day both the built and agricultural tracks came together to hear presentations on Biophilia and The Natural Step.  These two methodologies both emphasize the importance of living in tune with natural systems.  While sustainability explores how human behavior influences the welfare of the environment, biophilia explores how the environment influences the welfare of human behavior.  By keeping these ideologies in mind while looking at the way we live, we have the ability to ask ourselves the right questions that influence our decision-making.  Not only might we then be able to lead healthier lives, but also improve the health of the environment around us. 

For more information on this event, visit the website: Oregon Sustainability Experience

Monday
Jun072010

Business-As-Usual With a Coat of Green Paint?

Last week The Natural Step Network-USA and Illahee hosted Boston College sociology professor and author Juliet Schor, who spoke about her most recent book Plenitude: The New Economics of True Wealth. Schor has examined the intersection of our economic and social systems for many years. In Plenitude, she addresses the question many of us asked in the aftermath of the 2008 financial meltdown: where do we go from here?

Click to read more ...

Monday
May032010

A Black Eye for Earth Month

The events before and after Earth Day this year have demonstrated how our dependence on fossil fuels has life threatening consequences.  April began with the tragic loss of lives in the Big Branch Coal Mine.   The BP Oil Rig explosion in the Gulf of Mexico started with still more loss of life and is developing into possibly one of the worst environmental disasters in recent history.

Click to read more ...

Monday
Apr262010

Principles of Sustainability and Systems Thinking

Sustainability can be achieved when you shift your thinking from linear to cyclical. An example of linear thinking is summed up in the bar chart, a two dimensional measure of progress. The bar moves up or down, and is usually charted from left to right indicating progress over time. Progress measured in a linear perspective can rationalize a wide variety of unsustainable actions.

Click to read more ...

Wednesday
Apr212010

Earth Day: Shaken, not stirred

This week I was scheduled to give a workshop in Ft. Wayne, Indiana with my colleague David Cook who lives in Sweden.  Nature threw a wrench into our plans via Eyjafjallajökull’s eruption in Iceland.  David stayed in Sweden and I stayed in Oregon. 

Click to read more ...

Monday
Mar082010

Smart grids. Smart buildings. Smart technology. What’s missing?

Technology, at least through the lens of technologists, can solve our energy and climate crises. With the current fixation on smart grids, smart buildings, smart appliances and smart technology, smart seems to be the way to go. Efficiency can be purchased. Where are the smart people in this scenario?

Click to read more ...

Monday
Jan252010

Nike's Path: Sustainability and Innovation Shape Business Model

Nike CEO, Mark Parker, in a recent letter "To everyone," illuminated Nike's commitment to innovation and sustainability. This reflects a cultural shift coming from the core values of the organization. Parker explains:

I grew up in design and innovation. I grew up at Nike. And for all the athletic and cultural and financial successes of the company, I believe our work in sustainable business and innovation

Click to read more ...